SriLankan Airlines recently launched an ad that has gained widespread appreciation for its creative and respectful nod to the Ramayana, capturing the story’s significance in both Indian and Sri Lankan cultures. The ad portrays Sri Lanka as the legendary land of Ravana, a central figure in the Ramayana, and invites travellers to explore sites that are traditionally believed to be linked to the epic—places like Sigiriya, Nuwara Eliya, and others associated with Hanuman and Ravana. The campaign combines visuals of the scenic landscapes with storytelling elements from the Ramayana, appealing to tourists interested in cultural heritage and spiritual journeys. This approach resonates well with audiences familiar with the epic, fostering a deeper connection between travellers and Sri Lanka’s cultural landscape.- Whatever Viral Content
